The mission of The Africana Store reflects artistic culture and representation of Africa in the Pioneer Valley: arts, books, beauty, fashion, culture & sport.

 

We collect these items from African countries and other parts of the world to promote multiculturalism and diversity in our community. When you shop at the Africana Store, you make a difference and support the people we get these items from. 
 

*****MERCHANDISE FOR IN-PERSON PICK UP ONLY*****

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For now, we go to vendor events, festivals, fairs, and pop-up events to sell these items. Check out our next pop-ups on social media!