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All Hands In

Our mission is to connect our community through health and wellness, multicultural education, and arts.

WELCOME to Positively Africana, LLC

Weekly Vendor Event With Positively Africana!  

We are local! This is an excellent opportunity to Check out the Positively Africana Store and our products.

Our next business adventure is Cultural Chaos 2023!

Cultural Chaos is an Annual Street Festival highlighting and celebrating local artists, performers, and businesses that make Easthampton unique!

Please join us for the 10th Anniversary of Cultural Chaos street festival on Saturday, June 10th, from 12-5 pm!

It's going to be a good day!

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 We are very excited to introduce you to one of our Congolese makers.

Meet  Francine.

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“Hi! My name is Francine, and I make clothes businesswomen can wear while they change the world. I love seeing women look bold in the clothes I make. My specialty includes suits, blazers, coats, professional dresses, tops, skirts, and more.

I started to make clothes when I was 19 years old after I finished high school. I always wanted to work and support myself financially, so I decided to get professional training in sewing. This allowed me to start my own tailoring business in my hometown of Goma, Democratic Republic of the Congo (DRC).

I was a struggling artist having trouble providing for myself even though I worked hard every day.

I met Aimee Salmon through her family connection here in the Congo. One of our clients told me that Aimee’s company is creating employment opportunities for African women and artists, especially Congolese women. So, I reached out to Aimee’s mother and sister, and they gave me her contact information. I texted her on WhatsApp, she replied to schedule a phone call. I told her about my passion for making people feel good in the clothes I make, and that my specialty is corporate wear. Aimee hired me as her Congolese supplier, and she is paying me more than I can earn selling only here in Goma. Plus Africana buys from me in larger quantities!

I can say working with Africana is a game changer, and I can now plan for a bigger future with my own sowing equipment and shop. Thank you, Africana!”

Working with women in the Congo last few months has given us a larger purpose and meaning to the larger vision of Africana. We are so grateful for all the hard work and talent they share with us in the USA.

We are Congo 🇨🇩

Did you know that you can take our online group exercise classes anywhere, Massachusetts time?? And In-person in Amherst, Massachusetts?


Aimee’s Graduation Dance Party is Sunday, June 25th, 2023 !!!

Help Aimee Salmon, the founder of Positively Africana, to celebrate this significant life milestone. She graduated from Mount Holyoke College with a degree in Psychology and Education with a Minor in Entrepreneurship Organizations and Society. It was hard for her to navigate the American education system as a new immigrant. However, group fitness classes kept her grounded and strong during difficult times. She cannot see another way to celebrate but spend time with her fitness community, dancing, chatting,  and eating. Please bring food to share if you want!


90 minutes of Zumba Master Class and 30 minutes of networking and eating!

Join us at 460 West St, Amherst, for our community dance party on Sunday, 06/25/2023, from 5:30:00 PM to 7:30 PM.  


The Class is free for The Positively Africana members, $15 for drop-ins, and we are taking donations to support multiple Africana projects we are working on. Every dollar counts!


All donations will support Africana's multiple projects we are working on.


The dance party is open to all levels, from beginners to Zumba fanatics! Welcome to the Zumba family, and bring your beautiful smile!


Our Happy Client

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"I do multiple virtual Zumba and Afro dance workouts with Aimee each week. I was hesitant about the Strong class as I was sure it would be beyond my ability or just too intimidating, but I was intrigued by the idea of adding something new. At almost 74, trying new things can be so rewarding. I was so happy to find the workout both interesting and exciting as I tried new moves, adapting in my own way as I felt I needed to. I see it as an accomplishment! Not scary, not beyond my capabilities but an additional way to approach staying healthy and happy.

I think Aimee is one if the best instructors to learn from. I always feel I can follow her and I can easily adapt to my needs as she includes and shows variations to try. This Strong Nation class is different than other classes but also familiar at the same time. Great moves, great music. Thank you Aimee for opening the door to this new kind of workout.”

~Maddy Etkin

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Feedback from Vendor Event organizer!


“Positively Africana was an amazing vendor at our Loc’d in Hair event. The owner brought so many beautiful authentic pieces!!! Her presence is so important because we don’t often get to have vendors who represent the motherland in its truest form with real pieces made by African artists! The dolls were my favorite part! I really do believe that there needs to be a black doll in every home! And Classroom!! It was amazing for the little girls who did attend to see dolls that look like them with curly hair because so often in our society, beauty is portrayed as people who don’t look like us. So it is so important for us to have businesses like Positively Africana at our events!!” ~ Diane Arias

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