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We no longer use this website! Check out our new website and brand !


Big Reveal Alert!

We're thrilled to unveil the brand-new hub for Positively Africana! Your one-stop destination to power your vibe with our Africana inspired collection.

Not just shopping! Dive deep into our platform and discover more about our group fitness classes and bespoke corporate wellness programs. Every aspect designed keeping the beauty and essence of Africa at heart.

#PositivelyAfricana #ShopAfricana #FitnessAndWellness

Explore now and let the rhythm of Africa resonate with your spirit! We'd love to hear your thoughts.

Our new location

Exciting news! Positively Africana is now open at Thornes Marketplace in Northampton, MA!

Find us on Floor 2, right across from the upper section of Booklink Books, starting November 1st. Get ready for a vibrant shopping experience that celebrates African culture and empowers communities.

But that's not all!


Join our invigorating group fitness classes on Floor 3 during non-retail hours. From Afro-beat dance fitness to functional strength training, Zumba, and intense high-intensity interval training, we've got you covered!



Check out our website here:

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